Digital Marketing Manager – Marketing and Sustainability Department

Colombo

You should ideally;

  • possess a degree in marketing / digital marketing preferably with a professional qualification in Digital Marketing
  • Facebook blueprint qualification (Meta blueprint ) / Google Digital Garage Certification / Google Analytics Certification / Social Media / Master Digital Marketing Certification from an international Social Media body (Eg – LinkedIn / Meta / Google) will be an added advantage
  • possess experience in Facebook Advertising, Linked In advertising and Google Advertising
  • possess beginner level experience in web management (preferably using wordpress platform)
  • possess experience in using offline or online designing software (eg: Photoshop & Canva) to design adhoc social media content
  • have knowledge in developing captions for social media content
  • possess eight years of executive level experience in marketing (preferably in the banking or financial services sector) with exposure to Digital Marketing, Brand Management or Project Management
  • possess excellent communication and presentation skills
  • have excellent negotiation & networking skills
  • possess good interpersonal skills and the ability to work well in teams

You will be responsible for,

  • planning and executing the annual content strategy of the DFCC Bank’s social media network in order to improve user engagement and the follower base that would impact the TOM brand awareness in Social Media
  • planning and executing the tactical or thematic Corporate campaigns in digital space in order to build brand awareness. SEO/ SEM / Keyword Strategy development for the Corporate Brand on a regular basis
  • conducting a competitor analysis on Digital Marketing, identifying and implementing new social media trends, innovations, new technologies that are appropriate and in line with the Bank’s Corporate Strategy
  • supporting the other departments to execute campaigns, events or any other activities on Social Media
  • developing the digital media plans, digital advertising along with the target audience, campaign objectives & monitoring and reporting with the digital agency consultation to uplift the corporate brand
  • handling website content management and executing campaigns to generate website traffic through other channels based on the business requirements

As a bank, we are an equal opportunity employer, committed to promoting an inclusive environment and diverse environment. Recruitment to the Bank is based solely on merit and competency for the job role irrespective of other characteristics that make our employees unique. Any form of canvassing is discouraged. Correspondence will only be with the short-listed candidates.

Apply via DFCC Job portal by filling the online application form and submit the same on or before 27 November 2022.

Senior Vice President (Human Resources)
DFCC Bank PLC, 73/5 Galle Road, Colombo 03
website – www.dfcc.lk