Junior Copy Writer
Daraz is South Asia’s leading online shopping and selling platform present in Sri Lanka, Bangladesh, Pakistan, Myanmar & Nepal. We currently operate an ecosystem of over 115,000 sellers, serving 5 million plus consumers with more than 20 million listed products. In 2018, Daraz was acquired by Alibaba Group & we are proud to carry our part of the mission to ‘make it easy to do business anywhere’. We are leveraging Alibaba’s global leadership in technology, online commerce, mobile payment & logistics to drive growth in our markets. Together with Alibaba, we are ready to empower entrepreneurs in the region & fulfil our promise to offer our customers the best selection of trusted products with a high level of convenience. Our Organization is characterized by smart talent with lots of energy & innovation. We have a culture which is extremely performance oriented, data driven & believe in letting the best people & ideas grow.:
• Core responsibility is to write technical content of different categories, brand pages, brand + category pages, campaign pages and blogs according to provided SEO guidelines with high quality.
• Writing meta titles and descriptions for Daraz category, category + brand pages, brand pages and campaign pages.
• Write high engagement social media content that reflects brand’s voice.
• Collaborate with Marketing, PR and Customer Experience to develop variety of content marketing materials.
• Produce error free content that adheres to the company’s style guidelines.
• Interpret creative direction and adapt points from creative briefs into persuasive co-pay concepts.
• Propose copy concepts and present underlying strategic thinking.
• Writing content that is Informative, Commercial and Transaction.
• Enhance SEO using keywords.
• Competitive analysis of other Fashion and Tech websites.
• Writing copy for advertising campaigns & writing scripts.
• Helping marketing with campaign ideation.
• Bachelor’s Degree in Business Management / Any other recognized equal qualification.
• Excellent written and verbal English / Sinhala communication skills is a must.
• Prior relevant work experience in a similar capacity or as a freelance/blog writer would be a plus.
• Be able to research and define ideas.
• Proficiency in MS Office Packages and Google Applications.
• Attention to correct use of structure, grammar and tone of voice.
• Highly punctual in delivering work according to deadlines and well-organized work.
• Be adaptable, a multi-tasker and flexible to ongoing developments/demands of work.
• A team player and the ability to work under pressure.
• Covid-19 Fully Vaccinated.
• Live the Daraz values: Continuously Innovate, Generosity of Spirit,
Deliver on our Promise & Make it Personal.